Buying games should be an exciting experience, not a frustrating one. However, the lack of clarity in search results, insufficient product data, or not truly understanding the customer’s desires makes discovering the right product a challenging experience for shoppers.
This is the problem we solved.
We built a bespoke e-commerce platform for a gaming retail business and integrated it with an external gaming database. Additionally, we designed an intelligent, bespoke search that makes more relevant recommendations of products. As a result, a store was created that made customers feel more empowered when looking for a desired product, helping the client to improve sales conversions.
The challenge: Guiding customers to the right product quickly
The behavior of gaming customers when searching for products is very specific. While some may already have their exact title ready to purchase, others may browse by platform, franchise, genre or a more general idea of the item they want. Typical store searches often do not accommodate these buying habits effectively.
The client required a shopping experience beyond just simple keyword matching.
The issues they were facing include:
* difficulty in customer product discovery
* irrelevant search results
* poor product catalog usability
* limited product recommendations
* missed sales due to an inability to discover the relevant product
In the event of weak search functionality, the customer can lose momentum quickly. This results in the user browsing various sections and becoming frustrated before abandoning the site entirely. For any e-commerce company this can result in a loss of sales even if the correct product exists within their catalog.
The client wanted an effective method for presenting the correct products at the most relevant time in the shopping process to ensure maximum probability of sale.
The solution: A more intelligent store experience
We developed an e-commerce platform, integrated with an external gaming database and assisted by a recommendation based search tool, to provide a shopping experience which was intuitive and informative, not confusing or time-consuming.
Product Data Integration
The platform was integrated with an external gaming database to enable the store to utilize structured and comprehensive product information. This has given the platform a more substantial foundation in search and product discovery.
Intelligent, Contextual Search
We introduced a smart search that offers relevant products to users, regardless of the precision of their search term entry. This helps to create a more instinctive shopping experience.
Empowering Product Discovery
Customers are now guided with increased ease towards their desired products. This applies to both direct searching for titles and for exploring options broadly across their range.
Effective Product Recommendations
The platform makes smart recommendations for related products which should sit well alongside those being viewed or searched for, creating additional opportunities for the customer to discover something they might not have looked at previously and keep them engaged for longer.
Optimized for Conversions
The user experience was designed around achieving sales conversions from the outset. When the right product can be identified at speed by the customer, it is more probable that the user will continue to browse and proceed with a purchase.
Information
Essentially, we have built a custom e-commerce platform for a gaming retail business. The system combines external data integration with intelligent search functions. It is intended to provide customers with ease of product discovery while supporting strong sales performance through the system’s ability to recommend products more intelligently.
Results Summary
Following the integration of the platform, the store has developed into an improved user experience. Customers no longer have to solely rely on simple searches for relevant items. Instead, they have access to a more beneficial system that directs them to products most suited to their needs.
For the client this translates to a better experience for the customer, combined with a greater opportunity for converting visitors to purchasers. When it is made simpler for customers to find exactly what they are looking for, this automatically creates further scope for achieving a sale.
Business Impact
The platform has enabled the client to:
* facilitate easier product discovery
* enhance search result quality
* recommend more relevant products to the customer
* reduce points of frustration in the customer journey
* improve potential sales conversions
* create a more engaging retail platform
The project demonstrates the power of an e-commerce experience that is more than just a catalog; a website where smart search and effortless discovery lead to greater customer engagement and purchasing confidence.