Discover how we expanded this home services company’s reach with a large-scale local SEO strategy, high-quality content, and a streamlined user experience. By targeting every city and service they offer, we drove stronger local rankings, more qualified leads, and an impressive return on investment.
See how we took Mister Quik Heating & Cooling from a strong local reputation to dominating search results across every service area they cover. We expanded their online visibility by targeting each service in every city, making sure customers could find them whether they needed heating, cooling, plumbing, or electrical help. Our SEO strategy pushed them to the top of local rankings, while website improvements made it faster and easier for visitors to book services. The result? More calls, more bookings, and steady growth in high-quality leads month after month.
We set out to help Mister Quik dominate local search by building 1,500 unique city- and service-specific pages. Our strategy started with deep keyword research to identify the most valuable search terms for each location and service. We wrote high-quality, localized content for every page, optimized on-page SEO elements, and ensured the site was fast, mobile-friendly, and easy to navigate. The result was a consistent, engaging experience that drove more local traffic and conversions.
Mister Quik wanted to ensure that customers in every city across Indiana could find their services easily online. To achieve this, we created 1,500 unique pages targeting specific city and service combinations. Each page was carefully structured with relevant keywords, service descriptions, and local references, so search engines could clearly understand the content and show it to the right audience.
Beyond just creating pages, we focused on consistency and organization. Every page followed a cohesive design template to maintain a professional look, making the site easy to navigate for both users and search engines. This also helped build trust with visitors who could quickly recognize and understand the services offered in their area.
The result was a dramatic improvement in local search visibility. Mister Quik began appearing in search results for a wide range of service queries across multiple cities, allowing them to reach new customers and expand their presence in markets that had previously been untapped.
We didn’t stop at just creating pages — each one was optimized to engage visitors and encourage interaction. Internal links to neighborhoods, landmarks, and related services helped guide users to the information they needed and kept them exploring the site. Geo-tagged images reinforced local relevance, making it clear to visitors that Mister Quik served their specific area.
High-quality content on each page provided value to potential customers, from detailed service descriptions to clear calls-to-action that encouraged phone calls or form submissions. By addressing the questions and needs of users in each city, we made it easier for them to choose Mister Quik for their home service needs.
As a result, engagement on the site increased significantly, with visitors spending more time exploring pages, submitting forms, and calling for services — directly contributing to more leads and stronger customer relationships.
Our SEO approach focused not just on rankings, but on creating tangible business results. We implemented on-page SEO best practices for every page, optimized headings and meta tags, and ensured all content was structured for maximum search engine clarity. Fast-loading pages and a mobile-friendly design created a smooth user experience, which both search engines and visitors appreciated.
We continually monitored performance and refined our strategy based on what was driving the most engagement. This included adjusting keywords, updating content, and ensuring that every page delivered value while supporting business goals.
The outcome was impressive: higher rankings in local search results, a surge in qualified traffic, and a measurable 15x return on investment in just 12 months. By combining technical SEO, content strategy, and a user-focused approach, these results significantly strengthened online presence and business performance.
Our local SEO strategy for Mister Quik was designed to dominate local search across Indiana. By launching 1,500 optimized pages, we expanded their visibility into dozens of new markets, grew their customer base, and dramatically increased return on investment. The results show exactly what this approach can deliver:
1,500 pages created, each targeting a specific service and location to maximize local visibility.
3.2M views from local searches, showing widespread online exposure.
210K visits from search results, bringing engaged users directly to the website.
+185% increase in phone inquiries from Google Business Profile listings.
300+ keywords ranking in targeted cities and service areas.
15x ROI, demonstrating measurable business growth.
From creating hundreds of optimized service pages to building a strong local presence on Google, our SEO approach focused on sustainable growth. This meant capturing more organic clicks, increasing engagement, and securing top positions for competitive keywords. Combined with fast site performance and a user-friendly design, the SEO strategy worked hand-in-hand with conversions, ensuring every visitor had the best chance to become a customer.
Top Local Rankings
Your business will appear at the top of search results for the most relevant, high-intent keywords in your industry. This visibility ensures that potential customers find you first, putting you ahead of competitors and establishing your brand as the go-to provider in every target area.
High-Quality Traffic
We focus on attracting visitors who are most likely to take action. By optimizing content and search visibility, you’ll get more clicks from people with a strong intent to book your services, call your team, or submit forms — not just casual browsers.
Comprehensive Coverage
Every service and location you offer will have its own optimized pages. This means no market is left untapped — every neighborhood, city, and service category gets the attention it deserves, so customers can find exactly what they need, wherever they are.
Stronger Local Presence
Optimizing local business profiles, maps, and listings ensures that customers can find your business easily, get directions, call directly, and engage with your services without friction. This builds trust and makes it simple for them to choose you over competitors.
Massive Online Reach
With targeted local SEO, your business can achieve millions of impressions in search results, reaching people actively looking for your services. Increased visibility leads to more clicks, more visitors to your site, and ultimately, more opportunities to convert those visitors into paying customers.
Sustained Growth
SEO is a long-term investment, and our approach ensures that every new page, optimization, or content update adds to your momentum. Over time, this creates a scalable, compounding effect — more traffic, more leads, and stronger market presence month after month.
From custom theme development to SEO to PPC, we specialize in all areas to help you grow your sales online. With over 12 years of experience, we have a lot to talk about.Â
The Demski Group transformed The Farmer’s Daughter Fibers’ Shopify store into a fast, user-friendly e-commerce experience that engages customers, drives sales, and boosts online presence.
What our customers say
The Demski Group is great to work with! They inherited a mess with our platform and have been able to fix the bugs and make the platform more user friendly. They are also very professional and timely as well as a pleasure to work with! We have worked with Andrew Demski for all of our IT needs.
Delaine Mast
CEO
We spoke to a few different companies as we set out to find someone to create a website/database application to augment our desktop software. We chose The Demski Group in part because we found them very easy to talk to in our interview. That first impression stuck as we have a great relationship with them now. We are currently planning to farm out another project and are not even considering looking for anyone else to take it on.
Mickey Rowe
Manager
Code quality was very good and done in a fast, efficient manner. We are pleased with the excellent job from The Demski Group. The team was able to provide high-quality services throughout the project. They produced the deliverables in a timely manner and within budget.
Thariq Kara
CEO