How We Built a State-of-the-Art IoT Application For a Revolutionary Toothbrush.

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The Project

Willo aimed to create a smart toothbrush designed to encourage kids aged 5-13 to brush their teeth more actively and correctly.

The project involved developing a mobile application and backend system to connect with the IoT toothbrush, track brushing events, and provide progress reports to kids and their parents.

The Demski Group developed a comprehensive mobile application and backend system for Willo, leveraging a diverse tech stack to ensure seamless connectivity, data tracking, and user engagement. The solution included both Android and iOS applications, a serverless backend, and integration with AWS for scalable cloud services.

willo device
Willo home page

Seamless Sync: Connecting the Toothbrush with the Mobile Application

The IoT toothbrush seamlessly connects to the mobile app via a WiFi connection, ensuring real-time data synchronization and a smooth user experience. Upon initial setup, the app guides users through a simple pairing process, securely linking the toothbrush to the home network. Once connected, the brush transmits usage data, brushing patterns, and performance metrics directly to the app, allowing users to track their oral hygiene habits in real-time. Advanced encryption protocols ensure a secure connection, preventing unauthorized access and maintaining data privacy. The connection is essential for supporting vital features like brush history tracking and firmware updates. 

Pairing application with your Willo toothbrush.

Pairing application with your Willo toothbrush.

Creating the Brusher Experience

The Brusher role is designed for individuals using the toothbrush to track their personal brushing history. Users can monitor their daily routines, earn rewards for consistent brushing, and maintain streaks to encourage healthy habits. A built-in countdown timer helps them brush for the recommended duration, providing real-time feedback to ensure thorough cleaning. By integrating gamification elements, this role keeps users engaged and motivated to improve their oral care routines.

brusher
brusher

Creating the Brusher Experience

The Brusher role is designed for individuals using the toothbrush to track their personal brushing history. Users can monitor their daily routines, earn rewards for consistent brushing, and maintain streaks to encourage healthy habits. A built-in countdown timer helps them brush for the recommended duration, providing real-time feedback to ensure thorough cleaning. By integrating gamification elements, this role keeps users engaged and motivated to improve their oral care routines.

Creating the Parent Experience Designed to Manage Brushing for the Entire Household

The Parent role allows for oversight and customization, ensuring children develop strong brushing habits. Parents can manage account settings, review their child’s brushing history, and create personalized rewards to keep them engaged. By setting specific goals and monitoring brushing streaks, parents can encourage consistency and reinforce positive behaviors. This role serves as an essential tool for guardians to support and guide their children toward better oral hygiene.

parent

Measurable Impact: Driving Engagement, Accuracy, and Scalability

Increased User Engagement

By incorporating an interactive and user-friendly design, the app successfully captured kids’ attention, turning daily brushing into a fun and rewarding experience. Gamification elements, real-time feedback, and progress tracking encouraged consistent brushing habits, making oral hygiene an enjoyable routine rather than a chore.

Precise and Actionable Insights

With real-time data synchronization, parents gained access to accurate brushing reports, allowing them to monitor their children’s brushing habits in detail. The ability to track brushing duration, frequency, and consistency provided valuable insights, helping parents reinforce healthy behaviors and address any gaps in their child’s oral care routine.

Scalability for Future Growth

The serverless backend architecture, combined with AWS cloud services, ensured that the system could seamlessly scale to accommodate a growing user base. As more families adopted the smart toothbrush, the infrastructure remained robust and responsive, efficiently handling increasing data loads without compromising performance or reliability.

After
Before
After
Before

Measurable Impact: Driving Engagement, Accuracy, and Scalability

Increased User Engagement

By incorporating an interactive and user-friendly design, the app successfully captured kids’ attention, turning daily brushing into a fun and rewarding experience. Gamification elements, real-time feedback, and progress tracking encouraged consistent brushing habits, making oral hygiene an enjoyable routine rather than a chore.

Precise and Actionable Insights

With real-time data synchronization, parents gained access to accurate brushing reports, allowing them to monitor their children’s brushing habits in detail. The ability to track brushing duration, frequency, and consistency provided valuable insights, helping parents reinforce healthy behaviors and address any gaps in their child’s oral care routine.

Scalability for Future Growth

The serverless backend architecture, combined with AWS cloud services, ensured that the system could seamlessly scale to accommodate a growing user base. As more families adopted the smart toothbrush, the infrastructure remained robust and responsive, efficiently handling increasing data loads without compromising performance or reliability.

Key Features Powering the IoT Toothbrush Experience

To bring the smart toothbrush experience to life, we developed a feature-rich mobile app that seamlessly integrates with IoT technology. The app not only makes brushing fun and engaging for kids but also provides parents with valuable insights into their child’s oral hygiene habits. With real-time event tracking, progress reports, and secure data management, the solution ensures a smooth and interactive experience. Built with scalability in mind, the backend leverages modern cloud infrastructure, while native development for iOS and Android guarantees a fast and responsive interface. Here are the key features.

Mobile:

Android (Kotlin), iOS (Swift)

Backend:

Node.js, Typescript, AWS (Serverless)

Frontend Mobile App

Unlock the Benefits of a Mobile App Development Partner.

Partnering with a mobile app development expert unlocks a range of benefits, from streamlined development to faster time-to-market. A dedicated partner brings deep technical expertise, ensuring seamless integration with IoT devices, optimized performance, and a user-friendly experience. We also provide strategic guidance, helping to refine your app’s features to align with business goals and user needs. With a focus on scalability, security, and ongoing support, a trusted development partner helps you navigate complexities, mitigate risks, and maximize the impact of your mobile application.

Custom App Development

Tailored mobile and web applications designed to suit your specific requirements. Full-cycle development from concept to deployment and maintenance.

Cross-Platform Development

Building apps that provide a consistent experience across different platforms. Using frameworks like React Native, Flutter, and Xamarin to reduce development time and costs.

UI/UX Design

Crafting intuitive and engaging user interfaces. Ensuring a seamless user experience that boosts user satisfaction and retention.

Backend Development

Developing robust and scalable backend systems to support your app. Integrating with third-party services and APIs for enhanced functionality.

App Maintenance and Support

Providing ongoing support and maintenance to keep your app running smoothly. Regular updates and performance optimization to ensure long-term success.

App Testing and QA

Comprehensive testing to identify and fix bugs before launch. Ensuring your app meets the highest quality standards.

Some of Our Other Mobile App Success Stories

Explore more of our mobile app success stories, where we’ve helped businesses innovate with seamless IoT integrations, user-friendly designs, and scalable solutions. From POS to smart devices, our expertise in custom mobile development has transformed ideas into impactful digital experiences.

golfdaddy logo

The Demski Group developed the Golf Daddy mobile application using Unity and a comprehensive tech stack to integrate machine learning capabilities and custom features.

The Demski Group and Willo at CES 2025

Get an inside look at our experience at CES in Las Vegas, where we connected with industry leaders and explored the latest innovations in technology. One of the highlights was meeting the Willo team and discussing how their groundbreaking oral care solutions are transforming the way families approach dental hygiene. In our latest blog post, we share key takeaways from CES, insights on emerging tech trends, and our exciting conversation with Willo about the future of smart oral care. Don’t miss out—read the full story now!

The Demski Group Posing at Willo Booth at CES 2025
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