• Designed a homepage with featured products and 2-4 initial categories, ensuring a clean and visually appealing layout.
• Incorporated elements to guide users toward making purchases quickly and easily.
• Ensured the site looked and performed well on both mobile and desktop devices.
• Used custom coding to overcome Shopify’s design limitations and maintain consistency across platforms.
• Implemented a simple and intuitive navigation system to help users easily find products.
• Designed a clean order and payment process to reduce friction and improve checkout conversion rates.
• Added pop-up features on the cart page to encourage upselling and increase average order value.
• Developed customizable templates for product pages to highlight key product details effectively.
• Maintained a clean and professional look while incorporating unique design elements to establish a recognizable brand identity.
• Designed the platform to be adaptable for ongoing A/B testing of products, categories, and site features.