How We Built a State-of-the-Art IoT Application For a Revolutionary Toothbrush.
Discover how we accelerated this e-commerce store through strategic paid traffic optimization, enhanced site performance, and a sleek, user-friendly design. By focusing on driving high-quality traffic and maximizing conversions, we helped our client achieve impressive revenue growth and a stronger online presence.
Industry
Health & Fitness, IoT
Tech Stack
The Project
Willo aimed to create a smart toothbrush designed to encourage kids aged 5-13 to brush their teeth more actively and correctly.
The project involved developing a mobile application and backend system to connect with the IoT toothbrush, track brushing events, and provide progress reports to kids and their parents.
The Demski Group developed a comprehensive mobile application and backend system for Willo, leveraging a diverse tech stack to ensure seamless connectivity, data tracking, and user engagement. The solution included both Android and iOS applications, a serverless backend, and integration with AWS for scalable cloud services.
Seamless Sync: Connecting the Toothbrush with the Mobile Application
The IoT toothbrush seamlessly connects to the mobile app via a WiFi connection, ensuring real-time data synchronization and a smooth user experience. Upon initial setup, the app guides users through a simple pairing process, securely linking the toothbrush to the home network. Once connected, the brush transmits usage data, brushing patterns, and performance metrics directly to the app, allowing users to track their oral hygiene habits in real-time. Advanced encryption protocols ensure a secure connection, preventing unauthorized access and maintaining data privacy. The connection is essential for supporting vital features like brush history tracking and firmware updates.
Pairing application with your Willo toothbrush.
Pairing application with your Willo toothbrush.
Creating the Brusher Experience
The Brusher role is designed for individuals using the toothbrush to track their personal brushing history. Users can monitor their daily routines, earn rewards for consistent brushing, and maintain streaks to encourage healthy habits. A built-in countdown timer helps them brush for the recommended duration, providing real-time feedback to ensure thorough cleaning. By integrating gamification elements, this role keeps users engaged and motivated to improve their oral care routines.
Creating the Parent Experience Designed to Manage Brushing for the Entire Household
The Parent role allows for oversight and customization, ensuring children develop strong brushing habits. Parents can manage account settings, review their child’s brushing history, and create personalized rewards to keep them engaged. By setting specific goals and monitoring brushing streaks, parents can encourage consistency and reinforce positive behaviors. This role serves as an essential tool for guardians to support and guide their children toward better oral hygiene.
Key Features Powering the IoT Toothbrush Experience
Mobile App
- User-Friendly Interface: Designed an engaging app to encourage kids to brush properly.
- Event Tracking: Integrated real-time brushing event detection from the IoT toothbrush.
- Progress Reports: Enabled tracking of brushing history for kids and parents, reinforcing healthy habits.
IoT Integration
- Seamless Connectivity: Connected the toothbrush to the app via Bluetooth for smooth operation.
- Real-Time Sync: Ensured accurate tracking of brushing sessions with instant data updates.
Backend Development
- Scalable Architecture: Built a serverless backend using Node.js, TypeScript, and AWS for efficient data processing.
- Data Management: Implemented a secure system to store user data, brushing history, and progress reports.
Cross-Platform Support
- iOS: Developed with Swift for a native, high-performance experience.
- Android: Built with Kotlin for a smooth and responsive user interface.
We Let the Results Speak for Themselves
The Demski Group launched a successful PPC campaign that transformed The Farmers Daughter Fibers’ sales trajectory by driving targeted traffic and converting visitors into paying customers. By strategically placing ads in front of high-intent shoppers, the campaign brought in a steady stream of qualified leads. Tailored landing pages and compelling offers further boosted conversions, resulting in a significant increase in sales. This not only enhanced revenue but also expanded the store’s customer base, solidifying its market presence and paving the way for sustained growth.
Mobile:
Android (Kotlin), iOS (Swift)
Backend:
Node.js, Typescript, AWS (Serverless)
1,144.27% Return on Investment
12.44 Return on Ad Spend
1.89% Average Click Through Rate
28.9% Conversion Rate for 2024
5.2551 Million Impressions for 2024
29,473 Conversions for 2024
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App Integration & Development
Enhance your store’s functionality with seamless integration of third-party apps or custom app development.
Migration to a New Ecommerce Platform
Transition your existing store to Shopify or another platform effortlessly while preserving data and ensuring minimal downtime.
Performance & SEO Optimization
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Ongoing Support & Maintenance
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Get in Touch
The Demski Group
237 Delaware Ave #7
Olean, NY 14760
716-379-3285
250 East 5th Street 15th floor
Cincinnati, OH 45202
513-562-1500
1001 S. Main St. # 8131
Kalispell, MT 59901
406-868-1034
[email protected]