08 Nov Taking A Mobile App Idea From Conception To Launch
You’ve got it! The idea that will change the world. Now how do you take that idea from just being a thought in your head to a successful mobile app? Here is The Demski Group’s nine-step process to transform a concept into reality.
Once you have the idea now you need to research it. Everything from demographics and target audience to competitors and potential customers needs to be thought about. Keep your end user in mind and always be thinking of the flow of your app. This phase lays the groundwork for everything else you will do.
Next, you should wireframe your idea to understand all functions and discover any you may have not thought about. A storyboard or roadmap should be created as well that will be the user flow through the app. Always focus on user experience but look for ways to add brand awareness as well.
Review the research, wireframes, and storyboard to determine if everything is technically feasible to develop. During this phase, some features may be determined to not be possible to build or may not fit in with the overall idea of the product.
Build a clickable prototype that does not actually function. The idea in this phase is to allow your team and stakeholders to go through the app as a potential user would. This helps identify any pitfalls or issues that may not have been noticeable until actually clicking through the product.
Develop a full design mockup. This phase is different from prototyping in that the prototype should be quickly developed and the mockups should have every detail in them from shading to fonts. Your development team will build your platform according to them so make sure to pay extra attention to every detail; it will save time later on.
Although this phase was already started with the prototype phase, now the development team dives headfirst into the full development process. Building from the mockups developed in the design phase the team will begin developing out the backend and frontend.
Don’t wait until the development process is over to start testing. Testing should begin as soon as any piece of the product is developed and can be tested. Continuously test throughout the process to catch any errors or flaws that may have been missed.
Finally, your app is ready to deploy to the App Store, Play Store, or both. Choose a launch date and time and tell everyone you can about it. The more downloads you get on the first few days of launch helps your rankings in the stores. Keep in mind that there is typically an approval process for each store. The Play Store is relatively short and generally only takes a few hours, but the App Store can take a few days or more. So, make sure that your app is approved before setting an official launch date and time.
Following launch, the process begins once again. New features will need to be researched, designed, developed, and tested as you discover what your users are looking for and what may enhance their experience.