The Demski Group | How A Chatbot Can Improve Your Business
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How A Chatbot Can Improve Your Business

As we move into 2019, there will most assuredly be an increase in the usage of chatbots around the web. Using AI, machine learning, and even voice recognition technology, chatbots are proving to be a great tool in sales and customer interaction. In this article, I’ll talk a little about how chatbots can help improve your business.

 

Scaling

One of the greatest benefits a chatbot can offer is the ability to handle many more conversations simultaneously. Traditionally, a customer service representative might only be able to handle 2 or 3 interactions but a chatbot can theoretically handle an infinite amount at once. As your site grows and gains traffic, you won’t have to worry about not being able to handle an increase in tickets.

 

Cut Costs and Improve Efficiency

The ability to scale and have your chatbot handle multiple interactions also will result in a big cut in expenses. A chatbot might cost more upfront to build and design but it will be significantly cheaper than hiring anywhere from a few to a 50 customer service representatives. Furthermore, a chatbot can handle simple and basic questions without the need for any real human intervention. Your representatives won’t need to be bothered by the simple questions and can focus on more complicated tasks.

 

Help Locate Products or Services

If you operate an online store and sell hundreds or thousands of products, chatbots can be great for helping customers find exactly what they are looking for. They might not know exactly what they need right off the bat, but a chatbot can provide advice which can help narrow their search.

 

Catering to Millenials

Millennials are taking over the market and businesses are implementing new tactics to help serve them best. Millennials are more tech savvy and enjoy live chat conversations as opposed to waiting on the phone. Chatbots can cater to millennials by providing fast and engaging interaction and assistance.

 

Lead Generation

Chatbots are amazing at generating leads. Today, people don’t want to spend the time to fill long forms of information about themselves or businesses. However, a chatbot can generate leads by asking questions in a conversational format. Since visitors today are comfortable with using messaging apps like Facebook Messenger, WhatsApp, and Slack, they are more willing to answer questions from a chatbot. Once a lead is discovered, the system can rank it and send it to you automatically so you can convert leads into sales as efficiently as possible.

 

Engaging Marketing

You’re running an interactive marketing campaign and need ideas. A chatbot can be the answer to your search. Chatbots provide engaging experiences that users can enjoy which can be great for an interactive campaign. Plus, you can integrate your chatbot on platforms like Facebook Messenger to reach large amounts of people.

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